Business-Retail Business Management (A.A.S.)
Business - Retail Business Management (A.A.S.) – Students in retail business management are prepared for merchandising and management careers in such retail enterprises as department and specialty stores, resident buying offices, chain organizations, and small businesses. Students will also have the opportunity to participate in an internship program, gaining valuable on-the-job experience. The Associate in Applied Science (A.A.S.) degree provides students with positions in the retailing industry upon graduation or continued education at a four-year institution.
Course Descriptions: Online or PDF
Business - Retail Business Management
A.A.S. Program
Hegis Code: 5004
Total Credits: 64
| First Semester | Credits |
|---|---|
| ENG 100 Enhanced Composition I or ENG 101 Composition I or ENG 108 The Craft of Composition / Honors English I(1) |
3 |
| MKT 100 Introduction to Marketing | 3 |
| MKT 103 Principles of Sales | 3 |
| NCC 101 Freshman Seminar: The College Experience | 1 |
| RET 107 Principles of Retailing | 3 |
| Social Science Elective(2) | 3 |
| Total Semester Credits | 16 |
| Second Semester | Credits |
| COM 101 Interpersonal Communications | 3 |
| CMP 115 Computers in Business | 3 |
| MKT 101 Business Mathematics or RET 111 Retail Merchandising (as advised) |
3 |
| MKT 145 Consumer Motivation and Buyer Behavior | 3 |
| MKT 160 Customer Service | 3 |
| Total Semester Credits | 15 |
| Third Semester | Credits |
| Business Elective(3) | 3 |
| HED Health Elective | 2 |
| Humanities Elective(4) | 3 |
| RET 109 Visual Merchandising | 3 |
| RET 142 Field Training(5)(6) | 3 |
| Social Science Elective(7) | 3 |
| Total Semester Credits | 17 |
| Fourth Semester | Credits |
| Business Elective(3) | 3 |
| Laboratory Science Elective(8) | 4 |
| MKT 106 Principles of Advertising | 3 |
| MKT 112 Small Business Marketing | 3 |
| Mathematics Elective(9) | 3 |
| Total Semester Credits | 16 |
- Depending on placement
- Social Science Elective that satisfies the SUNY GE SDES attribute
- Business electives as advised
- Humanities Elective that satisfies the SUNY GE SHUM, SART, or SWOL attribute
- Internship - as advised both day and evening students
- FBM 142 Fashion Buying and Merchandising Field Traning and MKT 142 Field Training are acceptable to fulfill the requirements for the Retail Business Management Program.
- Social Science Elective that satisfies the SUNY GE SSBS, SUSC, or SWHI attribute
- Laboratory Science Elective that satisfies the SUNY GE SSCI attribute
- Mathematics Elective that satisfies the SUNY GE SMAT attribute
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