Sport Marketing (A.A.S.)

Course Descriptions: Online or PDF

Sports Marketing
A.A.S. Program
Hegis Code: 5004

Total Credits: 64

First Semester	Credits
ENG 100 Enhanced Composition I, or ENG 101 Composition I, or ENG 108 The Craft of Composition / Honors English I ⁽¹⁾	3
MKT 100 Introduction to Marketing	3
MKT 101 Business Mathematics or ACC 101 Accounting I	3
MKT 103 Principles of Sales	3
Social Science Elective ⁽²⁾	3
Total Semester Credits	15

Second Semester	Credits
COM 101 Interpersonal Communications, or ENG 102 Composition II, or ENG 109 The Art of Analysis / Honors English II	3
Mathematics Elective ⁽³⁾	3
MKT 105 Sports Marketing	3
MKT 106 Principles of Advertising	3
RET 107 Principles of Retailing, or MKT 112 Small Business Marketing	3
MKT 112 Small Business Marketing	3
Total Semester Credits	15

Third Semester	Credits
BUS 280 Introduction to Sports Management	3
Laboratory Science Elective ⁽⁴⁾	4
MKT 130 Marketing Research	3
MKT 145 Consumer Motivation and Buyer Behavior	3
Social Science Elective	3
Total Semester Credits	16

Fourth Semester	Credits
BUS 180 Sport Facility Management	3
Humanities Elective⁽⁵⁾	3
LAW 106 Sports and the Law	3
Marketing Elective	3
MKT 138 Public Relations	3
Total Semester Credits	15

Fifth Semester	Credits
MKT 142 Field Training	3
Total Semester Credits	3

Depending on placement
Social Science Elective that satisfies the SUNY GE SDES attribute
Mathematics Elective that satisfies the SUNY GE SMAT attribute
Laboratory Science Elective that satisfies the SUNY GE Natural Science attribute.
Humanities Elective that satisfies the SUNY GE SHUM attribute

Note: Students are required to satisfy both the Critical Thinking and Reasoning and the Information Literacy core competencies by choosing appropriate classes that also satisfy their degree requirements.