Marketing
MKT 100 - Introduction to Marketing
Description: Principles and methods employed in all phases of the distribution of goods and services from the producer to consumer. Emphasis on marketing activities includes product planning, consumer behavior, advertising, and marketing research. An overview of the dynamics of marketing which acquaints the student with the general philosophies of the business world. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Winter, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin
MKT 101 - Business Mathematics
Description: May not be used for Mathematics requirement. The course encompasses the application of basic, standard and fundamental principles of mathematics to practical business situations. Typical problems and applications are drawn from business situations and practices. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin
MKT 103 - Principles of Sales
Description: Techniques involved in retail, wholesale, and industrial level sales situations; personal requirements needed for success in the sales field; discussion of resume writing and job interview techniques; customer prospecting, product knowledge, handling objections, and closing strategies. Instructor and students evaluate actual sales presentations. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin
MKT 105 - Sports Marketing
Description: This course will give the student a practical and wide ranging understanding of marketing principles as applied to today's rapidly growing field of sports marketing. An historical perspective of the industry will provide the necessary framework to gain insight into the present and future sports marketing environment. Topics include how colleges, individual athletes, pro and amateur teams, sports facilities, the Olympics and companies who manufacture sporting goods and related products successfully reach their target markets. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin
MKT 106 - Principles of Advertising
Description: An introductory course covering history, functions, principles, and applications of advertising. Topics include copywriting, selection of media, budgeting, print and broadcast production, and the role of the advertising agency and research. Students will develop an advertising campaign. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall
Credit Hours: 3
Department: Accounting and Business Admin
MKT 107 - E-Sports Event Marketing
Prerequisites: MKT 105.
Description: In this course students apply their knowledge of E-sports marketing and relevant functional areas of business to plan and execute an E-sports event. Using case studies, students Identify and apply best practices for planning and executing an E-sports event with special attention to marketing. Students are required to create and market an E-sports event prior to completion of the course. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Spring, Fall, Summer
Credit Hours: 3
Department: Accounting and Business Admin
MKT 108 - Direct and Interactive Response Marketing
Description: An introduction to the specialized field of direct response marketing, with a focus on digital. Topics include marketing plans, use of databases, media strategy, content development, creation of copy and graphics, case analysis and term project. Guest speakers from industry and/or field trips are scheduled. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall
Credit Hours: 3
Department: Accounting and Business Admin
MKT 112 - Small Business Marketing
Description: The success of the small business marketer is challenged by large multinational corporations. This course explores how to meet these challenges and overcome the obstacles presented in the current marketing environment. Particular emphasis is placed on the development of guerilla marketing techniques that small business enterprises can employ. Topics include: building a powerful marketing plan, using e-commerce, building a competitive advantage, recognizing cultural diversity, integrating marketing and pricing strategies, choosing the right location and layout, and using small business marketing plans for globalization. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin
MKT 130 - Marketing Research
Prerequisites: MKT 100.
Description: Techniques of marketing research and other applications to practical marketing problems; information gathering methods, questionnaire formulation, sampling, and report writing. Includes an actual research study, which will be conducted by students. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring
Credit Hours: 3
Department: Accounting and Business Admin
MKT 136 - Marketing Management
Prerequisites: MKT 100.
Description: Management and coordination of marketing functions, with special attention to product planning and development, pricing, communications, physical distribution, and channels of distribution. Students participate in a computerized competitive marketing strategy simulation and/or analyze case studies. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring
Credit Hours: 3
Department: Accounting and Business Admin
MKT 138 - Public Relations
Description: Essentials of public relations practice as related to business problems. Organization of public relations work, analysis of major sectors of the public and application of latest public relations techniques. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin
MKT 142 - Field Training
Prerequisites: Permission of Department Course Coordinator.
Description: Students work for appropriate business firms, institutions and/or agencies to enrich the theoretical concepts previously developed in the classroom. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin
MKT 145 - Consumer Motivation and Buyer Behavior
Description: This course is an overview of the processes and procedures of consumer research, segmentation of the American market according to demographic and psychological data. A description of the consumer movement and its impact on the marketing of goods and services to the American consumer will be covered. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring
Credit Hours: 3
Department: Accounting and Business Admin
MKT 155 - Introduction to International Marketing
Description: This course will introduce the student to the fundamentals of International/Multinational Marketing. The course of study includes: The International Environment, International Marketing Activities, Global Marketing Management. It covers the channels of international distribution and the financial and logistical aspects of International Marketing. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall
Credit Hours: 3
Department: Accounting and Business Admin
MKT 160 - Customer Service
Description: This survey course will prepare the student for advanced study in the area of customer service. An extensive vocabulary of customer service terms will be developed and students will understand the basics of customer service, credit, collection, authorization services and fraud control. SUNY GEN ED-n/a; NCC GEN ED-n/a Offered: Fall, Spring
Credit Hours: 3
Department: Accounting and Business Admin
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