Sports Marketing (A.S.) - The Sport Marketing AS degree program provides students with an overview of the growing, dynamic field of sports marketing and is designed for students who plan to transfer to four year institutions upon graduation. This marketing focused program enables students to develop an expertise in the sports industry, along with an appreciation of the global nature and influences of this growing field. The program also serves as a foundation for those students who wish to enter the job market seeking entry level positions in firms engaged in sports marketing.
Course Descriptions: Online or PDF
Sports Marketing
A.S. Program
Hegis Code: 5004
Total Credits: 64
First Semester | Credits |
---|---|
ACC 101 Principles of Accounting I | 3 |
COM 101 Interpersonal Communications or COM 103 Public Speaking |
3 |
ENG 100 Enhanced Composition I, or ENG 101 Composition I, or ENG 108 The Craft of Composition / Honors English I(1) |
3 |
MKT 100 Introduction to Marketing | 3 |
Science Elective | 3 |
Total Semester Credits | 15 |
Second Semester | Credits |
ACC 102 Accounting II | 3 |
ART Elective(2) | 3 |
ENG 102 Composition II or ENG 109 The Art of Analysis / Honors English II |
3 |
MAT 102 Introduction to Statistics | 3 |
MKT 105 Sports Marketing | 3 |
Total Semester Credits | 15 |
Third Semester | Credits |
ECO 207 Principles of Macroeconomics | 3 |
Laboratory Science Elective(3) | 4 |
LAW 106 Sports and the Law | 3 |
MAT Elective | 3 |
MKT 106 Principles of Advertising | 3 |
Total Semester Credits | 16 |
Fourth Semester | Credits |
BUS 280 Introduction to Sports Management | 3 |
ECO 208 Principles of Microeconomics | 3 |
ECO 222 Economic Geography of the World | 3 |
English Literature Elective(4) | 3 |
Marketing Elective | 3 |
Marketing Elective | 3 |
Total Semester Credits | 18 |
Note: Students are required to satisfy both the Critical Thinking and Reasoning and the Information Literacy core competencies by choosing appropriate classes that also satisfy their degree requirements.