Business-Marketing (A.A.S.)
Business-Marketing (A.A.S.) – This degree is designed to satisfy the requirements of marketing and management organizations that seek competent personnel for positions of responsibility in business. Graduates of this program secure positions as entry level marketing and management trainees. The Associate in Applied Science (A.A.S.) degree serves as the foundation for a business career upon graduation or continued education at a four-year institution.
Course Descriptions: Online or PDF
Business-Marketing
A.A.S. Program
Hegis Code: 5004
Total Credits: 64
| First Semester | Credits |
|---|---|
| ENG 100 Enhanced Composition I or ENG 101 Composition I or ENG 108 The Craft of Composition / Honors English I(1) |
3 |
| LAW 103 Business Law I | 3 |
| MKT 100 Introduction to Marketing | 3 |
| MKT 101 Business Mathematics or ACC 101 Accounting I |
3 |
| MKT 103 Principles of Sales | 3 |
| Total Semester Credits | 15 |
| Second Semester | Credits |
| COM 101 Interpersonal Communications | 3 |
| Marketing Elective(2) | 3 |
| MAT 102 Introduction to Statistics or higher | 3 |
| MKT 106 Principles of Advertising | 3 |
| RET 107 Principles of Retailing or MKT 112 Small Business Marketing |
3 |
| Total Semester Credits | 15 |
| Third Semester | Credits |
| Business Administration Elective | 3 |
| Laboratory Science Elective(3) | 4 |
| Marketing Elective(2) | 3 |
| MKT 130 Marketing Research | 3 |
| Social Science Elective(4) | 3 |
| Total Semester Credits | 16 |
| Fourth Semester | Credits |
| Business Area Electives(5) | 6 |
| CMP 115 Computers in Business | 3 |
| Humanities Elective(6) | 3 |
| MKT 136 Marketing Management | 3 |
| Social Science Elective(7) | 3 |
| Total Semester Credits | 18 |
- Depending on placement
- Any course with a MKT designation not already designated as a degree requirement for Marketing.
- Laboratory Science Elective that satisfies the SUNY GE SSCI attribute
- Social Science Elective that satisfies the SUNY GE SDES attribute
- Selection may be made from:
- Accounting (ACC), except ACC 101 (Accounting I)
- Administrative Business Technology (ABT)
- Business Administration (BUS), except BUS 111 (Entrepreneurship)
- Computer Processing (CMP)
- Economics (ECO)
- Fashion Buying and Merchandising (FBM)
- Hospitality Business (HTL)
- Law (LAW)
- Marketing (MKT), except MKT 101 (Business Mathematics)
- Retail Business Management (RET)
- Humanities Elective that satisfies the SUNY GE SHUM, SART, or SWOL attribute
- Social Science Elective that satisfies the SUNY GE SSBS, SUSC, or SWHI attribute
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