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FBM 110 - Fashion Advertising and Promotion

Description: This course introduces the various principles and methods of advertising and promotion used by producers, manufacturers, designers, and retailers in the fashion industry. Students will analyze how marketing objectives and strategies influence advertising and other forms of promotion. Students will prepare an advertising campaign while utilizing their acquired skills. SUNY GEN ED-n/a; NCC GEN ED-n/a

Credit Hours: 3
Department: Marketing & Retailing

FBM 120 - Introduction to the Fashion Industry

Description: This course provides an introduction to all aspects of the fashion industry: its history and current designer trends; textile and apparel production-how products are created, priced and promoted to the trade and the consumer; retail concepts; and the impact of globalization on the industry. SUNY GEN ED-n/a; NCC GEN ED-n/a

Credit Hours: 3
Department: Marketing & Retailing

FBM 121 - Introduction to Menswear

Description: A course introducing students to the specialized marketing practices used by domestic and foreign menswear manufacturers and distributors. Students analyze the development of lines of menswear merchandise, from design to consumer purchase. Included is an in-depth study of design, production, sales, merchandising, and promotion techniques. SUNY GEN ED-n/a; NCC GEN ED-n/a

Credit Hours: 3
Department: Marketing & Retailing

FBM 125 - Introduction to Import Buying

Description: Introduction to Import Buying provides students with an opportunity to learn about the rationale, problems, and opportunities of importing merchandise from various markets throughout the world. Included in the course of study will be the necessary preparatory practices, relevant import/export terminology, and governmental legislation and regulations. SUNY GEN ED-n/a; NCC GEN ED-n/a

Credit Hours: 3
Department: Marketing & Retailing

FBM 130 - Fashion and Home Accessories

Description: Construction, quality and product features of leather, shoes, gloves, furs, jewelry, dinnerware, glassware, silverware and cosmetics are studied. The care, selection, promotion, and sales of these non-textiles are evaluated according to government regulations. SUNY GEN ED-n/a; NCC GEN ED-n/a

Credit Hours: 3
Department: Marketing & Retailing

FBM 140 - Introduction to Interior Design

Description: A survey course exploring the various periods of furniture design with emphasis on complete room planning. Decorative arts studied include color and design, fabrics, window treatments, accessories, arrangements and harmony. Career opportunities in the home fashion field are emphasized. SUNY GEN ED-n/a; NCC GEN ED-n/a

Credit Hours: 3
Department: Marketing & Retailing

FBM 142 - Fashion Buying and Merchandising Field Training

Prerequisites: Permission of Department Chairperson.

Description: Students intern with fashion buying and merchandising firms to enrich the theoretical concepts previously learned in the classroom. SUNY GEN ED-n/a; NCC GEN ED-n/a

Credit Hours: 3
Department: Marketing & Retailing

FBM 150 - Fashion Coordination and Publicity

Description: The course presents the coordination of the merchandising of fashion through coordination and publicity. The activities of the fashion office are examined to show influences of wholesale and retail markets on the selling and promotion of fashion. SUNY GEN ED-n/a; NCC GEN ED-n/a

Credit Hours: 3
Department: Marketing & Retailing

FBM 160 - Seminar in Contemporary Fashion Buying and Merchandising

Description: Merchandise students visit the market and attend seminars with representatives from the Fashion and Merchandising field. Students apply basic principles to the solutions of typical problems in Fashion and Retailing. Additionally, the dynamic skills of human resource management are developed. SUNY GEN ED-n/a; NCC GEN ED-n/a

Credit Hours: 3
Department: Marketing & Retailing