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Sport Marketing (A.S.) - The Sport Marketing AS degree program provides students with an overview of the growing, dynamic field of sports marketing and is designed for students who plan to transfer to four year institutions upon graduation. This marketing focused program enables students to develop an expertise in the sports industry, along with an appreciation of the global nature and influences of this growing field.  The program also serves as a foundation for those students who wish to enter the job market seeking entry level positions in firms engaged in sports marketing. 

Course Descriptions: Online or PDF


Sport Marketing

A.S. Program
Hegis Code: 5004

Total Credits: 64

First Semester Credits
ACC 101 Principles of Accounting I 3
COM 101 Interpersonal Communications or
COM 103 Public Speaking
3
ENG 100 Enhanced Composition I, or
ENG 101 Composition I, or
ENG 108 The Craft of Composition / Honors English I (1)
3
MKT 100 Introduction to Marketing 3
Science Elective 3
Total Semester Credits 15
   
Second Semester Credits
ACC 102 Accounting II 3
ART 201 Survey of Art History I 3
ENG 102 Composition II or
ENG 109 The Art of Analysis / Honors English II
3
MAT 102 Introduction to Statistics 3
MKT 105 Sports Marketing 3
Total Semester Credits 15
   
Third Semester Credits
ECO 207 Principles of Macroeconomics 3
Laboratory Science Elective 4
LAW 106 Sports and the Law 3
MAT Elective 3
MKT 106 Principles of Advertising 3
Total Semester Credits 16
   
Fourth Semester Credits
BUS 280 Introduction to Sports Management 3
ECO 208 Principles of Microeconomics 3
ECO 222 Economic Geography of the World 3
English Literature Elective 3
Marketing Elective (2) 3
Marketing Elective (2) 3
Total Semester Credits 18

1. Depending on placement.

2. Any course with a MKT designation that is not already a degree requirement.