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Business-Retail Business Management (A.A.S.)–Students in retail business management are prepared for merchandising and management careers in such retail enterprises as department and specialty stores, resident buying offices, chain organizations, and small businesses. The program includes an on-the-job work assignment in community department stores and other firms. This practical experience prepares graduates for initial positions as entry-level executives in the areas of buying, merchandising, and store operations. The Associate in Applied Science (A.A.S.) degree is a base for a business career upon graduation or continued education at a four-year institution.

Course Descriptions: Online or PDF

Business-Retail Business Management
A.A.S. Program
Hegis Code: 5004

Total Credits: 66-67

First Semester Credits
ENG 101 Composition I 3
MKT 100 Introduction to Marketing 3
MKT 103 Principles of Sales 3
NCC 101 Freshman Seminar: The College Experience1 1
RET 107 Principles of Retailing 3
Social Science Elective 3
Total Semester Credits 16
   
Second Semester Credits
CMP 115 Computers in Business 3
COM 101 Interpersonal Communications or
ENG 102 Composition II
3
MKT 101 Business Mathematics or
RET 111 Retail Merchandising (as advised)
3
MKT 145 Consumer Motivation and Buyer Behavior 3
MKT 160 Customer Service 3
PED Activity Course (s) 2 1
Total Semester Credits 16
   
Summer Session Credits
Mathematics Elective 3
   
Third Semester Credits
Business Elective4 3
Humanities Elective 3
PED Activity Course (s)2 1
RET 109 Visual Merchandising 3
RET 142 Field Training3 3
Social Science Elective 3
Total Semester Credits 16
   
Fourth Semester Credits
Business Elective6 3
HED Health Elective5 2-3
MKT 106 Principles of Advertising 3
MKT 112 Small Business Marketing 3
Science Elective Laboratory 4
Total Semester Credits 15-16

1For all students who are required to take two or more remedials.

2
Day students only. One-half credit of PED Activity Course is required for each full time Day semester. (Maximum of 2 credits).

3
Internship - as advised both day and evening students.

4
Business electives as advised.

5
Recommended Health Electives option include:
HED 200 Concepts of Healthful Living and Stress Management,
HED 201 Personal and Family Health,
HED 231 Death Education: A Health Perspective,
HED 251 Human Sexuality,
HED 271 Alcoholism, Addictions and Abusive Behaviors,
HED 293 Community Health.

6
Business electives as advised.