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Business-Retail Business Management (A.A.S.)– Students in retail business management are prepared for merchandising and management careers in such retail enterprises as department and specialty stores, resident buying offices, chain organizations, and small businesses. The program includes an on-the-job work assignments in department stores and other firms. The Associate in Applied Science (A.A.S.) degree provides students with positions in the retailing industry upon graduation or continued education at a four-year institution.

Course Descriptions: Online or PDF

Business-Retail Business Management
A.A.S. Program
Hegis Code: 5004

Total Credits: 64

First Semester Credits
ENG 100 Enhanced Composition I or
ENG 101 Composition I or
ENG 108 The Craft of Composition / Honors English I (1)
3
MKT 100 Introduction to Marketing 3
MKT 103 Principles of Sales 3
NCC 101 Freshman Seminar: The College Experience 1
RET 107 Principles of Retailing 3
Social Science Elective 3
Total Semester Credits 16
   
Second Semester Credits
CMP 115 Computers in Business 3
COM 101 Interpersonal Communications or
ENG 102 Composition  II or
ENG 109 The Art of Analysis / Honors English II
3
MKT 101 Business Mathematics or
RET 111 Retail Merchandising (as advised)
3
MKT 145 Consumer Motivation and Buyer Behavior 3
MKT 160 Customer Service 3
Total Semester Credits 15
   
Third Semester Credits
Business Elective (2) 3
HED Health Elective 2
Humanities Elective 3
RET 109 Visual Merchandising 3
RET 142 Field Training (3) 3
Social Science Elective 3
Total Semester Credits 17
   
Fourth Semester Credits
Business Elective (2) 3
Math Elective 3
MKT 106 Principles of Advertising 3
MKT 112 Small Business Marketing 3
Science Elective Laboratory 4
Total Semester Credits 16

1. Depending on placement.

2. Business electives as advised.

3. Internship - as advised both day and evening students.