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Business-Marketing (A.A.S.)– This degree is designed to satisfy the requirements of marketing and management organizations that seek competent personnel for positions of responsibility in business. Graduates of this program secure positions as entry level marketing and management trainees. The Associate in Applied Science (A.A.S.) degree serves as the foundation for a business career upon graduation or continued education at a four-year institution.

Course Descriptions: Online or PDF

Business-Marketing
A.A.S. Program
Hegis Code: 5004

Total Credits: 64

First Semester Credits
ENG 100 Enhanced Composition I or
ENG 101 Composition I or
ENG 108 The Craft of Composition / Honors English I (1)
3
LAW 103 Business Law I 3
MKT 100 Introduction to Marketing 3
MKT 101 Business Mathematics or
ACC 101 Accounting I
3
MKT 103 Principles of Sales 3
Total Semester Credits 15
   
Second Semester Credits
COM 101 Interpersonal Communications or
ENG 102 Composition II or
ENG 109 The Art of Analysis / Honors English II
3
Marketing Elective (2) 3
MKT 106 Principles of Advertising 3
MAT 102 Introduction to Statistics or higher 3
RET 107 Principles of Retailing or
MKT 112 Small Business Marketing
3
Total Semester Credits 15
   
Third Semester Credits
Business Administration Elective 3
Laboratory Science Elective 4
Marketing Elective (2) 3
MKT 130 Marketing Research 3
Social Science Elective 3
Total Semester Credits 16
   
Fourth Semester Credits
Business Area Electives (3) 6
CMP 115 Computers in Business 3
Humanities Elective 3
MKT 136 Marketing Management 3
Social Science Elective 3
Total Semester Credits 18

1. Depending on placement.

2. Selection may be made from:
    - MKT 108 Direct Response Marketing,
    - MKT 112 Small Business Marketing,
    - MKT 134 Sales Management,
    - MKT 138 Public Relations,
    - MKT 142 Field Training,
    - MKT 145 Consumer Motivation and Buyer Behavior or
    - MKT 155 Introduction to International Marketing.

3. Selection may be made from:
    - Accounting (ACC),
    - Administrative Business Technology (ABT),
    - Business Administration (BUS),
    - Computer Processing (CMP),
    - Economics (ECO),
    - Fashion Buying and Merchandising (FBM),
    - Hospitality Business (HTL)
    - Law (LAW),
    - Marketing (MKT) or
    - Retail Business Management (RET).